A School Marketing MasterClass with no fluff… just bucketloads of practical advice.



Things to love about school marketing

  • 05

    Trends for 2020

  • 10

    Tips to save you time

  • 05

    Things you need to know about Social Media Marketing

  • 10

    Different Ways to Convert Future Parents

  • 05

    Online Tools others are currently using

  • 05

    Marketing Case Studies from 2019

Who is MasterClass for?

  • Marketing Directors
  • Marketing Communication Managers
  • School and College Registrars
  • Enrolment Managers
  • Marketing Co-ordinators
  • Development Officers
  • School Web or Graphic Designers
  • City and Country Schools
  • Big and Small Schools
  • Affordable and Expensive Schools
  • Religious and Non-Religious Schools
  • Big and small school marketing teams
  • Anyone involved with School Marketing

What you’ll get out of it

  • Practical tips and advice for school marketing
  • Cross networking with other schools
  • All the latest marketing information in one day
  • New and fresh content
  • Find fresh energy and inspiration
  • Experience a renewed sense of purpose and ability
  • Level up with your Professional Development
  • Bond with fellow marketing staff
  • Beautiful venue overlooking Darling Harbour
  • Enjoy a delicious gourmet lunch buffet
  • Barista made coffee available all day
  • Take home session notes and many fresh ideas
  • Different perspectives from 80+ School Marketers

Important Update

MARCH 17 2020 - We're sorry to advise that after speaking with our venue, suppliers and guest speakers this week, and with the interests of you, your schools, our suppliers and staff, we will have to postpone our 2020 School Marketing MasterClass.

A new date will be advised when we have further clarity about the COVID-19 situation and its impact on larger gatherings.

Thanks for your patience and understanding. If you have any questions, please email masterclass@cimarketing.com.au

We are excited to equip you with both information and take home notes to ensure you stay up-to-date and informed on everything we think you need to know for 2020.

You’ll be listening to the team who have won 8x School Marketing Awards (that’s right—8) and work closely with clients like Sydney Grammar School, Knox Grammar School, Ravenswood School for Girls, OLMC Parramatta, Mount St Benedict’s College and over 40 other educational clients around Australia. Our experienced team will bring to you Case Studies and their collective knowledge of fifteen years of learning what works and what doesn’t. Book today. Tickets do sell out!

Mark Barrett, Managing Director of Agency CIMarketing and the Lead Presenter at the 2020 MasterClass has considerable keynote presenting experience including high-profile industry events like the Adobe Web Design Conference. You may also have heard Mark speak at an Educate Plus Conference or School Marketing Aforia.

Mark and the team have also presented on Web UX, Future Trends, Branding and Social Media at other School and Industry Marketing Conferences throughout Australia. They will draw on their marketing experience including running one of Australia’s leading and most awarded School Marketing Agencies. They’ll make sure to give you plenty of tips, tools, ideas and encouragement to help you navigate 2020 and give you that competitive edge.

Trusted by some of Australia’s Top Schools and Colleges

A World Class Venue

MasterClass is held at the beautiful L'Aqua Conference Centre on The Roof Terrace, Cockle Bay Wharf and boasts 180 degree views of Darling Harbour.

What a place to learn about School Marketing! Enjoy views of the harbour from the room, or better yet, breathe in the fresh air on the balcony.

Gourmet Lunch Buffet

Enjoy a delicious gourmet lunch buffet catered by L’Aqua restaurant. Discuss what you’ve learnt with others while overlooking the stunning Darling Harbour. Of course, there’s delicious gluten free and allergy free options available. Our team will make sure to look after you.

Barista Coffee all day

But first, coffee! We have a barista on site at MasterClass every year to help give you that extra energy. It’s ‘on tap’, so you’re welcome to drink as much as you need. Our barista uses the best local freshly roasted beans and plenty of alternative milk options including almond, soy, rice and oatmilk. Stay alert so you can soak in as much as possible!

Frequently Asked Questions

When is MasterClass 2020?

MasterClass is held every year on the 3rd Monday in May. Our 2020 date is Monday 18th May 2020. We'll start at 8.30am and finish around 3.00pm.

What are the topics you’ll present on?

The 2020 theme is '40 Things to love about School Marketing'. We'll cover trends, new tools, social media, case studies... all the good stuff.

Isn’t this just like any other School Marketing Conference?

No. We’ve taken the very best and packaged it all into one exciting value-packed day!

What’s my Investment?

  1. 1 ticket = $795 (ex GST) (early-bird)
  2. 2 tickets = $1442.50 (ex GST) (early-bird)
  3. 3 tickets = $2102.95 (ex GST) (early-bird)
  4. 4 tickets = $2970.60 (ex GST) (early-bird)

How do I pay?

We will invoice you after you register—you can pay via credit card (fees apply), cheque or EFT.

Can you tell me more about CIMarketing?

There’s lot to say. The best place to start is to view some of our work. Please also have a read of our company bio page.

Who should attend?

Marketing Directors, Marketing Communication Managers, Registrars, Enrolment Managers, Marketing Co-ordinators, Development Officers, School Web or Graphic Designers—basically anyone who is involved in Marketing and employed by a School or College. (Please note: this event is not for other consultants or service providers)

Where is the MasterClass to be held?

Our MasterClass will be held at Dockside in Sydney’s Conference Hub, Darling Harbour, in the Sydney CBD. Car Parking and Public Transport details will be provided with all the specific event details on registration. You’ll love our venue! If you are looking for accommodation suggestions, please contact us.

What does the price include?

  • Keynote Sessions with Notes
  • Morning Tea, Lunch and Afternoon Tea
  • Time to network with other School Marketing professionals from all over Australia

I heard there is a Money Back Guarantee. Is that true?

We are so confident in our MasterClass that we offer a 100% money back guarantee if you don’t think you have received value for your investment.

For any enquires please email and we’ll get back to you.
Alternatively call the office on (02) 8117 8183 and ask to speak to Esther.

This is why we do MasterClass

2020 MasterClass Pricing

Put your 2020 School Marketing budget to good use.


Early Bird


(ex. GST)

  • Keynote Sessions with Notes
  • Morning Tea, Gourmet Lunch and Afternoon Tea
  • Barista-made Coffee All Day
  • Time to network with other School Marketing professionals from all over Australia

Late Comers


(ex. GST)

  • Keynote Sessions with Notes
  • Morning Tea, Gourmet Lunch and Afternoon Tea
  • Barista-made Coffee All Day
  • Time to network with other School Marketing professionals from all over Australia